On Monday 6th January FBB Social Media Manager Liam Baxter attended the prestigious Social Media Exchange known as #SMEX17 thanks to the Paul Hamlyn Foundation. The Social Media Exchange is an annual creative day for the charity sector curated and delivered by digital storytelling company sounddelivery. It celebrates the power of digital storytelling and its potential to have a positive impact on the world around us. He returned to Football Beyond Borders with lots of new learnings that will help us share our stories even more effectively. Read through the article below to find out more and do let us know your thoughts!
4 things I learnt at #SMEX17
Make the best of UGC – User Generated Content
Vicki Brewer and Charlotte Beaty-Pownall from Cancer Research UK gave me a great insight into the power of user generated content. User generated content is any form of content such as blogs, posts, tweets, pictures and videos that were created by YOUR users. The people you are trying to reach can be key champions in telling your story. If you put people at the heart of a campaign and encourage people in your communities to have a voice it can create powerful stories which will help inspire others. UGC gets more watch time than any other content – let your audience speak for you.
Planning and Preparation before Action
Planning a social media campaign can be tough. A lot of people fall into the trap of always finding out if something is going to succeed or fail through trial and error. While this is ok, why not take a little longer to plan and find out how much of a chance your campaign really has.
Setting an objective will give you a focus for the campaign and an overall aim which you can use to analyse the results at the end. What do I want to achieve from the campaign? How am I going to measure that I have been successful? The answers to these questions may be as simple as – “I want 100 people to sign up to our newsletter, and will measure the number of new sign-ups we get for the next month”. Easy! But this simple exercise will give you a chance to understand what you want to achieve and to monitor your progress.
Every organisation will face some kind of competition and will need to compare themselves to another organisation – this is an important way of bench-marking. It also makes sense to look at them and learn from their mistakes. Before you start a campaign you should look at similar organisations and see if they have tried this type of campaign before. You can also look at your own previous campaigns and see if you can learn anything from them. Were they successful? Can I learn from previous mistakes? How could we do things better? Answering these questions will give you a head start.
Make the best of FREE 3rd party tools
Money is always tight particularly in the charity sector. But good visuals and graphics are essential to any digital strategy and they don’t always come cheap. However, you don’t always have to pay for a graphic designer – they often cost a fortune! Instead, try making a graphic yourself! There are so many free 3rd party tools to support your work. Everything you need on social can be found with a little bit of research, just ask around and try them out. Canva is an amazing graphic design tool, Giphy is perfect for everything GIF related and Social Rank helps you find out who your most valuable followers are. I’ve included more in the picture below taken by @LondonKirsty.
Don’t underrate your phone!
You don’t need fancy equipment to create a decent quality video. Nicki Fitz-Gerald from IPhonography Central showed us many examples of what a smartphone can do. When taking a photo think about these 3 things. Focus – have I locked my focus on screen? Light – Is my light behind or in front of the person I am taking a picture of. Do I need to go inside or can I find shade if it’s too sunny? Viewpoint – where am I taking the picture from, can I try something new?
These 4 quick tips should hopefully help you on your way to social media success. #SMEX17 was an amazing event to attend and we at Football Beyond Borders are very grateful that Paul Hamlyn Foundation gave one of our staff members the opportunity to attend. Follow us on twitter for more of our work! @FBeyondBorders