One month in the broader scheme of things might not sound like a long-time. After all it is just four weeks – 30 days give or take. But when people come together for something they believe in, extraordinary things can happen in that short time.
In the build-up to the World Cup, England manager Gareth Southgate said of the team : “We have the chance to affect something bigger than ourselves….In England we have spent a bit of time being lost about what our identity is, and I think as a team we represent that identity. Hopefully people can connect with us”.
England’s young lions, with their team spirit, have captured our hearts, transformed perception and through the power of football brought together a nation that seemed increasingly divided. Although they failed the final hurdles, they have succeeded in a manner that for many would have been inconceivable a month-ago.
And fittingly, like the national team, in the past month Football Beyond Borders and our community of supporters, have managed to do the extraordinary. Having set an ambitious crowdfunding target of £15,888 at the start of the month, FBB have been overwhelmed by your support. Together, not only have we reached our target, we have smashed it!
The total figure raised for the ‘Fund the Future’ campaign now stands at over £19,000. Doing so has been a team effort that has seen everyone involved with FBB – including schools and community partners as well as a whole host of individual supporters and most importantly young people – pull together to make a remarkable dream that much closer to being reality.
Gareth Southgate’s prophecy was one that has been realised, and is one that is equally befitting of what the ‘Fund the Future’ campaign has set out to do. For many young people across the city, there is a lack of safe space and positive opportunities for them to do what young people have a right to do. A place to learn, engage in sports and interact with each other and their local community. Commenting on the campaign site, supporter June Fillery, notes “I was a youth worker for many years and realise the impact of the loss of funding for youth projects has on young people. They are our future and we need to invest in them.”
With the campaign reaching its target and more, investing in the youth is no longer a dream. It is a reality that will be realised, one that will give young people across the city the space and support to grow, learn and fulfil their potential.
How the crowdfunding journey unfolded
FBB starts essential work on the Angell Town Estate space.
By March, it became evident to achieve FBB’s dream of creating a transformational learning hub and space, much more work was required. A decision is made to begin a crowdfunding campaign.
31st May 2018
FBB hosts a 7 a side World Cup Tournament at Bromley FC stadium prior to CONIFA World Football Cup 2018 opening ceremony and raise £1200k for the campaign.
7th June 2018
FBB hosts World Cup themed Quiz to kick-off fundraising, as well as launching a World Cup Sweepstake.
12th June 2018
Crowdfunding campaign officially goes live with a bang as Football Radar shows support with a donation of over £3,000.
The first official week of the campaign raises a whooping sum of £5994.
24th June 2018
Weird World Cup launches, with specially made beer mats that celebrate the weird, hilarious and memorable moments from past world cups, to support the crowdfunding campaign. The project goes on to raise £2,000 – and still counting.
27th June 2018
The crowdfunding campaign builds more momentum with features in the Evening Standard, the South West Londoner and on London Live.
30th June 2018
FBB friends and grassroots football club Altis FC organise tournament in aid of the campaign, raising over £1,000.
1st July 2018
FBB reaches another significant milestone with over 50% of target raised.
5th July 2018
Campaign goes from strength to strength, ending the day only £3,000 shy of the total target.
7th July 2018
Part Two of the World Cup Quiz held.
Duncan Hart does a charity cycle for the campaign.
10th July 2018
Final week begins with FBB £1,500 short of reaching target.
11th July 2018
Having joined the campaign earlier in the month, Lotto Social supports again with another substantial donation, the target is reached!
12th July 2018
FBB celebrate hitting campaign target at the City of Nation’s exhibition with many young people, community partners and individual supports present to join the celebrations.
Together, we have Funded the Future. Thank you.
Thanks to Football Radar, Altis FC, Lotto Social, Weird World Cup, to all those who have participated in a challenge, in tournaments, at quizzes, running a sweepstake or given to our cause.
A special thanks to Jes Bailey from Crowdfund 360’s Social Cause Crowdfunding Accelerator.